Jose Miguel Sokoloff is one of the most internationally awarded and respected advertising creatives and peace proponents in the world. His philosophy of employing soft power over force for effective behaviour change manifests in the communications he has designed throughout his career to address cultural and societal issues in ways that transcend borders and challenge norms.
Native to Colombia, Jose Miguel’s most recognised work for the Colombian Ministry of Defense has propelled him from advertising creative to cultural figure, having spoken and appeared across a variety of widely recognised platforms with mass audiences such as TED Global, NPR’s This American Life and WIRED, in addition to the ad industry’s most renowned forums such as the Cannes Lions International Festival of Creativity. In December 2016, Emmy-award winning journalist Lara Logan interviewed Jose Miguel for a feature profile entitled ‘The New Colombia’ for CBS News’ ‘60 Minutes’, one of the most successful broadcasts in the history of American television which resulted in a 2017 EMMY nomination for “Outstanding Feature Story in a News Magazine”.
Throughout the past decade, his work to demobilise the FARC Guerrillas of the Colombian jungles has been a powerful driver towards reaching peace in the country. The most successful campaigns, Rivers of Light and Operation Christmas, have connected Colombians in ways previously considered unimaginable, and have aimed to steer the nation towards an enhanced quality of life for all.
In his role as Global President, MullenLowe Group Creative Council, Jose Miguel leads the network’s top creative talent to continued success for client’s brands in addition to enhancing network integration, collaboration and growth. Under Sokoloff’s creative leadership, MullenLowe Group has been named a Cannes Top 10 Network, the 2018 Ad Age Agency A-List and in 2019, ranked top ten ‘Top Agency Networks for Creativity’ in the WARC Creative 100. Most recently, his input as Chief Creative Officer led MullenLowe Group UK to be named Agency of The Year at the Campaigns for Good Awards 2019.